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1. "Your open house is really a party for me."
Hire a real estate broker to sell your home and one of the first things he'll likely
suggest is hosting an open house, so potential buyers can casually check out your
property on a weekend afternoon. While open houses are promoted as a great way of
finding a buyer, a National Association of Realtors study found that their success
rate is a mere 2%.
No matter. Having an open house serves another important purpose - for the broker.
"It gives him a database of clients," says Sean McNeill, an independent real estate
broker based in New York City who says that he doesn't like open houses, preferring
to match clients with appropriate buyers. "At open houses, you get all kinds of
people walking in. Some are [trying] to see how much they should sell their own
places for; others just want to get a look at what's out there." All are perfect
pickings for a broker looking to increase his roster of buyers and sellers. "Think
about it," McNeill says. "The broker is devoting a couple hours of a weekend. He
won't do that unless it helps him in a big way."
2. "My fees are negotiable."
Brokers like to make it sound as if their fees are engraved in stone, but that's
rarely the case - especially in a brisk market, when brokers fiercely compete for
properties they can unload fast. This past summer one broker in the Midwest says
he lowered his fee by a full percentage point because there was so much demand for
good properties that he needed leverage. Indeed, says the broker, who asked not
to be named, sellers should shop around for broker's fees. He suggests these negotiating
tactics: "If somebody's willing to commit to me for selling one place and buying
another, I give a discount. If you're in a particularly desirable neighborhood with
a house that will bring a lot of traffic" - say, at an open house - "that can be
used, because the broker will use the flow of people to get potential customers.
And with some [smaller] brokers, all you need to do is ask and they'll lower the
commission."
3. "Think you've had no offers? Actually, there've been several."
Legally, the broker you hire to sell your home is obligated to tell you about all
offers that come in. In reality, some don't. Perhaps he thinks the offer is insultingly
low for you, but more likely, "the broker thinks it's too low for his own purposes.
He wants to hold out for a bigger commission," says McNeill. Or else there's an
outside broker (or "co-broker") circling your house, and the primary broker is waiting
for one of his own clients to make an offer so he can keep the full 6% to himself."You
must be clear with your broker that you want to be informed of all offers," McNeill
says. "Otherwise, you may be leaving him to make decisions that you should be making."
Check the listing agreement drawn up when you hire the broker; if the promise to
disclose all offers isn't listed explicitly, insist that it be added.
4. "I talk about you behind your back."
You spot your dream house as you're driving through a neighborhood and call the
broker listed on the For Sale sign. That's how a lot of buyers stumble on a broker
- who, in turn, happily shows you other houses, asking about your needs, laughing
at your jokes. It's easy to get loose-lipped and forget whom you're dealing with:
someone else's agent. "Legally, brokers are obligated to provide their sellers with
any information that can help them get the best prices for their homes," says Stephen
Israel, president of Buyer's Edge, a Bethesda, Md.-based company that represents
homebuyers. "If you tell the broker that you're willing to pay $500,000 but want
to offer $450,000, they'll pass that on to the seller. They have to. "Also, some
brokerage companies encourage prospective buyers to get preapproved for loans. While
that can make a buyer more attractive to a lender, it also tells a broker whether
a buyer can afford a $600,000 house when he's trying to haggle on a $400,000 property.
"When somebody asks for [a preapproval], find out who they're representing," says
Israel, acknowledging that such details can short-circuit your negotiating leverage.
"If they represent a seller - or someone in their office does - they shouldn't have
it. The broker may tell you she will be impartial, but how can she be?"
5. "Sometimes I forget whose side I'm on."
The past 10 years have seen the proliferation of the buyer broker, agents who are
supposed to work strictly in the buyer's interest, helping him get a fair price
on a home as well as avoid pitfalls along the way. Unfortunately, things don't always
unfold so nicely. While buyers may think they're getting a broker who isn't commission-hungry,
many buyer agents are just that: They usually get about 3%, the same amount any
broker typically earns when he gets involved with another agent's listing. "Buyer
brokers are sometimes too focused on closing the sale and getting that commission,"
says Max Gordon, an Overland Park, Kan.-based real estate broker and attorney, so
it's often in their best interest to see you pay as high a price as possible.Even
worse, some brokers who call themselves buyer advocates are actually working for
companies that also represent sellers. "Brokerages offer bonuses to buyer agents
if they sell an in-house listing," says Israel. A good way to get a broker who has
no such conflicts of interest: The National Association of Exclusive Buyer Agents,
whose Web site (www.naeba.com) can help you find a buyer agent near you who pledges
to help you get the best deal possible and has no ties to sellers' agents; many
even work on a fee structure rather than on commission.
6. "I know zilch about zoning."
Real estate agents love to suggest big ideas to prospective buyers - say, removing
trees to enhance a view, or even squeezing a rental unit out of a roomy garage -
meant to happen once the deal is done and they're out of the picture. "We had a
client who bought a dilapidated house with a beautiful piece of property on a marshland,"
recalls Manhattan-based architect Mary Langan. "The broker told him that he could
fix the house up however he wanted, insisting that this was a sleepy little town
where nobody would care what he did. He put up a $15,000 shed in his backyard, pulled
down trees, filled in some of the marshland. Now the town is making him put things
back because of environmental zoning regulations." The lesson: Before you buy into
your broker's creative thinking, check with your local zoning commission.
7. "I won't let termites - or pesky inspectors - kill a deal."
If a broker is selling a house, you figure he knows the place pretty intimately
- after all, he talks a good game about the new kitchen, the big closets, the heated
garage. What you need to worry about, though, are the home's features that he keeps
to himself. Steve Van Grack, chairman of the Maryland Real Estate Commission, says,
"We have had cases where [brokers have] been deceptive about termites and flood
damage."You'd figure that the home inspector, who comes to check out the place before
you close the sale, might notice those things. And he will - if he's not in cahoots
with the broker. "Realtors give potential homebuyers lists of home inspectors,"
says S. Woody Dawson, a structural inspector in Connecticut. "Those are people who
will rubber-stamp the house" in return for repeat business. As one who works outside
those lists, Dawson says that he sometimes butts heads with overly controlling brokers.
"One time I had a broker tell me that unless I told her the results of my inspection
- which is confidential between myself and my client - she wouldn't let me get up
on the roof. I got out my ladder and told her that unless she was big enough to
stop me, I was going up there. She wasn't big enough."
8. "I'm not a lawyer, but I play one in your house."
Most states strictly regulate the contracts used in real estate transactions, stipulating
the use of boilerplate agreements that offer little room for creativity - but some
brokers can't keep their clause-adding instincts in check. "I see [brokers] pushing
the envelope all the time with amendments and addenda," says Gordon. "They draft
language that can have consequences without really understanding it - but they want
to keep the sale going."For example, Gordon points out, it's fairly common for "a
transaction to close on one day but possession doesn't happen until a later date,
in which case the buyer rents the house back to the seller for those days." Gordon
warns that issues of responsibility for the house require more than a couple lines
from the broker's pen. If a clause is worded improperly, you as the buyer could
end up liable for damage done by your "rental tenant." Same goes for purchases of
non-real-estate items (such as patio furniture) and owner carryback (in which the
seller provides some of the financing). "In both cases payment terms might not get
spelled out clearly," Gordon says, "and can result in one party taking advantage
of the other." Whether you're the buyer or the seller, it's worth the legal fees,
he says, to get the offer contract reviewed by your lawyer before you sign.
9. "My Web site is a dead end."
Considering that over 50% of house hunters look on the Web, according to the National
Association of Realtors, sellers might assume that using a broker with a site can
help make a sale happen. But some brokers' sites are better than others, and you
need to look beyond a well-designed home page to figure that out.One common flaw:
posting houses that sold long ago. While the mistake can be simple negligence, others
think that it's a bait-and-switch-style ploy. "It brings people in, but it gets
them upset when they find out that the property's [gone]," says Frank D'Ostilio
Jr., president of William Orange Realty in the New Haven, Conn., area. "If a broker
has to advertise properties that are already sold, it tells you that he doesn't
have enough inventory to keep his [roster of houses] full."Aside from checking up
on a site's prominently placed listings, prospective sellers should also make sure
that a site is easy to navigate. Roger Lautt, a Chicago-based broker with Re/max
Exclusive Properties, has had his own site up for the past five years. "You want
to use a broker who keeps himself relatively high on the search engines," advises
Lautt, adding that he pays a Webmaster to make sure this happens for his site, which
is linked with Realtor.com, Yahoo! and the Re/max site. "One of the big things a
broker should have on his site is community information," Lautt says - schools,
recreation facilities, commuting options, maps - "which attracts people who are
thinking of moving to the community."
10. "You may not need me at all."
Brokers like to create a lot of mystique about selling homes, insisting that the
process is complicated and best left to professionals with multiple listings and
loads of house hunters. Not so, say homeowners who have sold their homes themselves
(about 20 to 30% do so each year). William Supple, publisher of the sale-by-owner
real estate magazine Picket Fence Preview and author of How to Sell Your Own Home,
says that "properly priced and advertised, a house sells itself," adding that sellers
should plant a yard sign and post online ads with local sites aligned with print
publications (call current advertisers to see if the given site is effective). After
all, when it comes to the inevitable negotiations between buyers and sellers, Supple
figures that brokers and their commissions get in the way: "Usually, the haggling
occurs over a 5 to 10% difference, and that is, more or less, the broker's cut of
the sale price. You don't need him."
Just be sure you price your home well. The way most self-sellers hurt themselves,
Supple says, is in setting either an unreasonably high or tragically low asking
price. "Hire an independent appraiser for $200," he suggests, "and he will tell
you [the parameters of] what to charge." In a strong market with low interest rates,
he adds, the asking price can be 10 or 15% above what the appraiser thinks it will
go for; in a weak market it might be wise to price at or below the appraisal.
Article from SmartMoney.com
Home Loan Information
- Receive multiple home loan offers and compare mortgage rates